ALEXA WATSON, FITNESS Coach

Not just a trainer

I'll be honest...when I wanted to lose fat, tone up and balance my hormones, I took everything into my own hands.

...and I wasted years of my life trying to figure it out.

I followed all of the workouts I saw on social media.

I tried any diet that seemed like it would work.

I joined any fitness challenge that promised results.

I purchased fitness programs from my favorite influencers,

that I could never stay consistent with.

...only to end up right where I started.

None of these things worked and I never understood why.

I wasted years of my life dying to feel confident, sexy and healthy, but I could never get there.

Do you feel the same?

VIP 1:1 Coaching

Costs about a cup of coffee per day

Customized meal plans for YOU
Flexible options, grocery lists & convenience
2 Weekly Zoom calls with Alexa Personally
Personalized training program realistic for YOU & your lifestyle
1-1 communication & support 24/7
Accountability & check-ins
Essential education throughout your journey
Community of like-minded women for support
Empowerment to not only achieve results, but maintain them
Balance your fitness goals & lifestyle
Habit building for long-term success
Consistency > perfection
A realistic approach for forever results

Sign up for my coaching here

JOIN MY SQUAD

ELITE MEMBERSHIP

SALES SYSTEMS

Customized scripts, offer building, and high-converting frameworks.

We’ll build your sales system from the ground up—crafting your irresistible offer, building your call script, and helping you master closing high-ticket clients with confidence.

CONTENT & MARKETING STRATEGY

Done-for-you content planning and ads support.

Our team helps you plan and execute scroll-stopping content and ad campaigns designed to generate consistent leads and boost your brand authority.

BACKEND & AUTOMATION

Streamlined systems for client onboarding, tracking, and payments.

We’ll help you implement all the behind-the-scenes tools that keep your business running smoothly—so you can focus on growth, not admin.

COACHING & SUPPORT

Weekly calls, real-time feedback, and 24/7 team access.

You’ll never feel stuck or alone. Get hands-on help from our experts, weekly strategy sessions, and full access to our support team whenever you need it.

ABOUT ME

Hi! I’m Alexa!

I'm Alexa Watson & I've been an online women's fitness coach since 2016.

I have helped over 10,000 women transform their lives and fitness through my online coaching and programs.

I have been through every struggle you can think of with my own health & fitness, from bulimia & binge eating, to disordered eating and body dysmorphia, to weight loss struggles, hormonal and gut struggles and everything in between.

Whatever you're going through, I have too.

You deserve to be coached by someone who has been there - not someone who is genetically blessed or hasn't struggled themselves.

I am going to be the one to help you because I have been in your shoes.

So let's do this!